Kylie Jenner's cosmetics line could be a $1B business

E Reality series Keeping Up With the Kardashians to air tenth-anniversary special this fall

The lip kit creator rang in 20 years with a surprise party thrown by her family, complete with Dippin' Dots that she and her sister Kendall Jenner snacked on. With 96.4m followers, Kylie is one of the most-followed people on Instagram in the entire world - so it would seem that she wouldn't have much to worry about.

In addition to her holiday line and newly unveiled Birthday Collection, created to mark Kylie turning 20 on Thursday (10Aug17), she wants to introduce foundation and concealer products.

Proof that Kylie Jenner is more than just a pretty face after it emerged her beauty company, Kylie Cosmetics, has earned an incredible US$420 million in retail sales in just 18 months.

When sister Kim Kardashian launched KKW Beauty in June 2017, it looked as though her sales might overtake Kylie Cosmetics. They sold out in seconds.

Her brand of cosmetics, Kylie Cosmetics exists only since 2016.

The young makeup mogul may be on her way to becoming an industry powerhouse.

In comparison, WWD has reported that Estée Lauder Cos.

The Lip Kits are so popular that new editions - which are released nearly weekly - sell out instantly. But admittedly, Kylie simply uses her social media accounts such as her Snapchat, to inform her potential customers.

The birthday girl also took to her own app, revealing her favorite moments from the a year ago that have made her life so great: Creating The Kylie Shop, attending the Met Ball with Donatella Versace and modeling for a calendar shoot were just a few that made the list. "I thought there was a glitch at first".

We think she's going to be alright, guys.

The 19-year-old made a candid confession on the new E! series in the premiere episode, where she denounced her rise to global stardom by claiming "she didn't choose" this life.

Not bad for $29 lip kits, right?

"I want to keep building it and just show people what I can do on my own", says @kyliejenner about @kyliecosmetics. "BRAVO! I love you. mommy #kyliecosmetics", she added.

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