Facebook Launches 'Watch', A New Platform To Watch Shows On

Facebook product management director Rob Leathern      Twitter

Facebook has unveiled its latest feature, called Watch, aimed at getting users to view videos and original programming to be featured on the social media platform. This is expected to make it easy for people to find content that is to their liking and discover new shows to watch in the process.

Facebook has officially launched its long-awaited video platform, Watch, a separate tab meant to serve both live and recorded programming that follows a storyline or theme. In May this year, Facebook reportedly brought on board several content creators like ATTN, Vox Media, BuzzFeed and Group Nine Media (which target mostly millennials) to produce shows for its upcoming video service.

Back in May, we heard about Facebook building a new streaming platform to throw originals shows in front of the users of the blue network.

Whether it's live or recorded, all of the video content in this new section will be referred to as a Show. According to the company, the new platform will be available on mobile, desktop and its TV apps.

Facebook, in a blog post, also noted that content creators would be able to monetize their projects through Ad Breaks in the coming future.

Other rumoured programmes include a new educational cooking show and one in which a rapper makes videos with his fans.

"Watching a show doesn't have to be passive", Zuckerberg said. Today, the company has launched a Watch tab for original shows. Watch will have three sections: Most Talked About, What's Making People Laugh and What Friends Are Watching. Viewers will also be able to see comments from others while watching a show.

Currently, in the testing stage the feature will be available for a limited number of users in the U.S. says a report from MarketWatch.

These shows, like most of the content on Facebook, will soon be personalized to cater to one's interests.

The service will also include a weekly Major League Baseball game. Facebook says that it is looking to push the community and group sharing idea directly with creators so that they can engage with fans and watchers in real time.

Among the shows Facebook is paying for are "Returning the Favor", a show about inspiring people starring Mike Rowe, who was the host of "Dirty Jobs".

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