Amazon Aims To Hook Buyers with July 11 Prime Day

Amazon Prime Day 2017 Starts on July 10 and Has 30 Hours of Deals

Like the Steam summer sale for PC gamers, the Amazon Prime Day sales are usually a time to both rejoice, and weep as your wallet slowly fades away due to irresistible deals. Becoming a prime user isn't just about this sale, but it will also bring to you other benefits such as free faster delivery, access to video streaming and more.

-Amazon Prime's original programming like The Man in the High Castle, Transparent and Catastrophe.

In Germany, Austria and the United Kingdom, the company is holding a contest for customers streaming on Prime Video to win EUR/GBP 100,000. Amazon has been pushing customers to take the prime subscription and discounts offered on prime day sales are one way the company incentivizes customers to become a prime member. Then spend your $10 on any item sold and fulfilled by Amazon (make sure it's not a third-party seller) by 11:59pm PST on July 11. Streaming on a tablet, smartphone or computer is excluded.

Those who use their voices to order products on Prime Day are additionally eligible for Alexa-specific deals.

If you want to get a head start on your Prime planning, these trends are worth keeping an eye on. In the past, Prime Day went down for 24 hours, but apparently there were just too many deals, too little time. On Amazon Prime Day, Lighting Deals will run as often as every five minutes. Case in point: Save $20 on a yearly Prime membership by saying "Alexia, sign me up for Prime". "Every part of our business is working to deliver more deals for a record number of shoppers". Starting tomorrow, Prime Now members in more than 30 US can snag deals - between 25% and 30% off, in some cases - on summer favorites and essentials, such as Halo Top ice cream, La Croix sparkling water, fresh strawberries, and even alcohol in select cities, according to Amazon. Amazon is upping the bar for other e-commerce sites and at the same time hoping to turn its own non-profitable logistics into a cost-effective endeavour. In select cities, you can even get one-hour delivery of products. Amazon had said that customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the United States. "Otherwise, Amazon Prime members buy the same number of items per visit, and spend roughly the same amount per visit as non-Prime members".

Don't expect to casually click through the deals offered on Prime Day.

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