Amazon to launch "try before you buy" service for Prime customers

Amazon introduces'Try Before You Buy apparel service

With the new "Try before you buy" and "Only pay for what you keep" scheme, Amazon seems to have addressed the size and colour issue with the clothes that are bought online.

The new Prime Wardrobe sees the retailer tackles three key clothes shopping challenges: the time it takes to shop, finding the right size, and returning items you don't want.

After receiving your package of clothes, you have seven days to decide what you want to keep, giving you the opportunity to try on something different from Amazon Fashion's offerings.

The returns policy includes a 10% off if a customer keeps three or four items, and 20% off for five or more.

The company will charge them only for the items they kept and the rest can be returned in a resealable box with the preprinted shipping label that the order came in.

Amazon Prime members will soon be able to try on clothing an accessories before buying them.

According to the company, over a million items will be included in Amazon Prime Wardrobe, from brands such as Calvin Klein, Levi's, Adidas and Hugo Boss.

Amazon just got one step closer to dominating department stores in clothing sales.

Amazon.com, Inc. (NASDAQ:AMZN) has been the pioneer of massive changes in the way consumers shop. The fee for each service can be applied toward any purchase a customer makes, but those who return their entire shipment must eat the cost.

Amazon is expected to surpass Macy's this year to become the biggest apparel seller in the USA this year, according to Cowen & Co. From Amazon Prime to their stores, and much more including devices, Amazon is back at it again. The industry observer expects Amazon's share of the USA clothing market will increase from 6.6 percent a year ago to 16.2 percent by 2021. Amazon is now accepting signups from customers who want to be notified about the launch of Prime Wardrobe.

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