Apple Wants MacBook Owners To Upgrade More Often

The media learned about plans of Apple to release three new laptop models

If you were one of the folks that shelled out $4,299 for the top-of-the-line model of Apple's MacBook Pro that was announced in October, you might not be pleased to hear that the company is already planning a refresh, according to a new report from Bloomberg.

The new MacBook Pro 2017 is believed to come with Intel Kaby Lake processor, although rumors claim that Apple may likely choose the new Intel Cannonlake chipsets. But sadly, there's no word on a better screen.

What is surprising is that Apple "has also considered" new models of its MacBook Air lineup.

A new processor should also be on offer for the 12-inch MacBook.

Microsoft introduced a new Surface Laptop earlier this month, primarily aimed at students that uses a cloud based version of their OS called Windows 10S.

Apple's job now is to keep the revenue generation building as iPhone sales start to wobble.

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Less certain is the MacBook Air's future: the computer that in large part ushered in the ultrabook era is still selling surprisingly well, but Apple seems hesitant to update it.

The new MacBook Pro will look much like the previous model and will mostly differ in internal architecture.

Apple could be rolling out new Mac notebooks based on Intel's latest processors later this year. The company could announce the refresh at its WWDC keynote on June 5.

Additionally, it's reassuring to see that Apple hasn't completely forgotten about the MacBook Air. Apple's MacBook hasn't received a speed bump since 2015 and the 12-inch MacBook was last updated in April 2016. The laptops shipped with Skylake CPUs, but there's no reason not to update the laptops with the new CPUs. This is interesting as for a while now, WWDC has stopped focusing on hardware launches. The software updates are usually released in the fall.

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