Walmart Is Giving New Discount Offers On Product Picked From Its Warehouses

Shopping carts are seen outside a new Wal Mart Express store in Chicago   Thomson Reuters

Walmart's roughly 5,000 stores across the USA and Puerto Rico could allow it to handle same-day shipping, plus give it an edge over Amazon, which offers next-day shipping to its Prime members, who pay a $99 annual fee for the service. Lore was the founder of Jet.com, the company acquired by Wal-Mart for $3 billion during second half of 2016. "So, our customers should share in those savings". Eventually, Walmart plans to roll out discounts for in-store pickup to 1 million products. For the customer, it's a trip to Walmart, which many will be happy to do if they just saved tens or even hundreds of dollars. The online purchase goes through as usual, but instead of a delivery to your door, the order ships to your local Walmart. Recode reported last month that Walmart had gathered many suppliers at a summit this winter, telling them it wanted the lowest prices on 80% of items sold. For example, at launch, a 150-quart Coleman cooler that sells for $111.49 online with free shipping will be sold for $107.03 ($4.46 less) with the Pickup Discount. This new discounting model, however, will only apply to items that aren't available in Walmart's stores, meaning it marks an expansion of Walmart's pricing aggressiveness to other categories such as electronics, home goods and baby gear.

The discounts vary by item and reflect the savings to Walmart for shipping the orders to its stores on one of its 6,700 trucks, rather than to a customer's house. In 2014, president and CEO of Wal-Mart U.S. Greg Foran finally reversed that policy, allowing online price matching in all stores - a policy that extended to the retailer's own online prices.

"We're creating price transparency to empower customers to shop smarter and choose what's best for them", Lore wrote in a company blog post. A new marketing strategy initiated by Walmart expects their customers to order online but come and pick up their products from the store at a discounted shipping cost. This new idea is called "Pickup Discount", which is inspired by a technology developed by Jet.com. The change is expected to improve the retailer's competitive advantage by making its 4,700 US stores more relevant to shoppers in a digital age, analysts said.

As the chart above shows, Walmart has been witnessing strong growth in its e-commerce division.

Walmart announced today that starting April 19 customers using "Pickup" will receive a discount on eligible, online-only items that are shipped to any Walmart for pick up.

Indeed, the company said earlier this year that it was looking at its corporate headcount for ways to operate more efficiently.

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